What you eat. What you wear. What you think. Everything you do is being controlled by multinational companies in order to reduce you to a consumer. And they are pretty successful. Unfortunately, when the multinationals win, you lose.

Saving the Self is not a book. It’s a wake up call. The time has come to reclaim the self. The time has come to act in your interests, and not those of the multinationals.

Chapters dealing with food, health, sports and sexuality reveal how every aspect of your life has been consumerized. More importantly, each chapter shows you how you can save the most precious object on earth: your self.

You do not need to join any organizations, follow any ideologies, or belong to a certain religion, race, class, or economic status. All you need is the will to become free. Come, it is time to embark upon the journey. It is time to save your self.